This work supported Tillys’ collaboration with Goldenvoice at Palm Springs Surf Club during Coachella 2025. Responsibilities included creative concept development, marketing strategy, brand activation design, photography, logo lockup design, and the creation of all digital, print, and environmental assets for the event. The activation spanned two weekends and helped facilitate an environment where music, surfing, and style came together—giving Tillys meaningful brand exposure to a highly engaged audience.