I worked across creative and production for the Tillys x Loren Gray partnership, supporting a full-scale campaign that spanned in-store, digital, and experiential touchpoints. My role included designing storefront windows, photo treatments, and responsive landing pages, as well as developing the creative for a sweepstakes giveaway and live meet-and-greet event. The result was a cohesive, high-visibility collaboration that connected influencer culture with retail storytelling.